Survival Crew Entertainment LLC was founded on the mean streets of New York City by Warren J. Gallimore, and his mother Viola Gallimore who is also his manager. On a shoe string budget, they tackled a MAJOR journey but they were confident in their abilities to take on the music business. After finding out things were not going to be as easy as they thought, not to mention many MAJOR world events. It helped to detour them from their goals but Survival Crew refused to give up, and SURVIVAL CREW ENTERTAINMENT LLC. IS STILL STANDING TODAY!!!!!!!!!
Now based in Atlanta, Georgia…. Survival Crew Entertainment LLC is not just coming with music in various genres (Hip Hop, R&B, Reggae, EDM, and House!!!! Reggaeton, and Afrobeat coming soon!!!!!) but they are starting their own “BRAND” of T-Shirts, Longsleeve shirts, and many other products which will be available on the Survival Crew Entertainment website, and other online stores!!!! Survival Crew Entertainment LLC would like to “THANK” everyone who stood by us in our infancy, those who are standing with us now, and those who will stand with us in the future!!!!
Business Type
Survival Crew Entertainment LLC is an independent music entertainment company and record label based in Atlanta, Georgia. The brand offers multi-genre music centered on Pop, EDM, Hip Hop, Rap, R&B, House, and Reggae, positioning itself as a versatile entertainment platform rather than a single-genre label. Its website structure shows a business model built around artist/music promotion, audience engagement, visual media distribution through music videos and photos, live performance promotion through shows, and direct-to-consumer merchandise sales. The company differentiates itself through genre breadth, giving fans access to a broader musical identity under one entertainment brand while maintaining an independent-label positioning. This creates a hybrid model that combines music publishing and promotion, fan community building, live event visibility, and branded merchandise commerce.
Brand Voice & Tone
The brand voice is bold, street-aware, and entertainment-driven, with a strong independent ethos. It communicates with confidence and simplicity, presenting itself as a credible multi-genre music label that values visibility, fan connection, and cultural versatility. The voice is commercially minded yet rooted in music community identity, balancing artist promotion with lifestyle merchandising.
Target Audience
Survival Crew Entertainment targets music listeners!!!! Especially those connected to urban, dance, and crossover music cultures. Its core audience includes younger and adult listeners who actively consume Hip Hop, Rap, R&B, EDM, House, Pop, and Reggae, as well as fans who follow independent artists and labels through videos, shows, and merchandise. This audience values authenticity, fresh music across multiple genres, direct connection with entertainment brands, and the ability to support artists through apparel and branded products. The brand also appeals to concertgoers and digital followers who want updates on releases, visuals, and performances through a mailing list. Customers choose this business because it offers a centralized destination for music discovery, fan participation, and merchandise tied to an independent Atlanta-based entertainment identity.
Singer, Songwriter, Producer. These are just some of the things this man has done on his journey that spans over 20 years in the music industry!!!!
Born in the mid 70’s, in Brooklyn, NY to Jamaican parents Icoll & Viola Gallimore, at the tender age of 6, young Warren was performing covers of groups such as The Jackson 5, New Edition, 5 Star, and The Jets just to name a few. All while studying the greats in music such as Marvin Gaye, Al Green, Otis Redding, Bob Marley, Dennis Brown, The Temptations, Gregory Isaacs, and Freddie McGregor. In the early 80’s, Warren’s parents moved him and his sister to Saint Albans, Queens, New York. Within that same neighborhood lived Run-DMC, LL Cool J, A Tribe Called Quest, and the great hip hop mogul Russell Simmons, and much more. Warren was always surrounded by musical influences. In the late 80’s he started developing himself as a songwriter at the age of 12. Even though R&B was a major part of his development, Reggae music was also his love. He started going around to studios in New York City at that time with his mother and manager. He graduated from Julia Richman H.S. studying music theory in the prestigious Talent Unlimited program in 1992. In 1993, he and his mother started Survival Crew Records (The first single produced on Survival Crew was a Reggae single by the name of “Harder To Say Goodbye” sung by Warren, and reggae DJ Pablo G.). New to the industry, they went through many lessons learning about the business of music. He has been interviewed by some of the greats in reggae journalism such as Earl Chin of Rockers TV, among others. At the age of 18, Warren started working for the Film and Television industry as a production assistant, working on many major projects including the first 5 Spike Lee pictures, Above The Rim, Law & Order, Eraser, First Wives Club, as well as many commercials and music videos around the Tri State area. He also did radio for over a year as a disc jockey with his partners DJ. Strong A.R.M (Strong A.R.M. was also a hip hop artist under Survival Crew) and multi platinum producer Easy Mo Bee on a show named “The Musical Express” on 105.9 F.M. (WNWK) in New York City (His show was opposite to the great reggae radio personality Gil Bailey who was a mentor to Warren).Also under Survival Crew, Warren worked with a reggae artist by the name of Chunky Bailey, R&B artist Carter T, international hip hop artist Cee-Rock “The Fury”, and his production partner Malcolm Julian. At the age of 21, Warren started his journey doing street promotions with Loud, Relativity, and Priority Records, as well as working on marketing projects for Lightyear Entertainment/WEA. He worked on many major tours such as the No Way Out, Hard Knock Life, Cash Money/Ruff Ryder, and the No Limit Tour. Now an Atlanta native, he continues his journey as a singer/songwriter with over 50 songs written in his catalog. Let us see where else Warren’s journey in music will take him!!!!